GA4 Edition · Early access

The GA4 reports you've been missing, from data you already own.

Siftraq reads the raw GA4 export in your own BigQuery and rebuilds what GA4's reports leave out: real sessions, bounce and exit pages, unsampled numbers and the attribution models Google removed. No SQL, no new tag, no data team.

Get early access See how it works

Read-only
Runs in your own Google Cloud project
Your data is never copied out

One order, four visits9 days from first visit to purchase

Sample data

$186.00

Order placed

The problem

GA4 collects the data. Its reports hide most of it.

Everything below is already in your raw GA4 export. Reading it takes SQL and a data engineer, which most small businesses don't have. Siftraq does that part for you.

Bounce rate and exit pages

GA4Bounce rate was redefined, and exit pages and time on page are hard to find or missing.

SiftraqRebuilt from the raw events: sessions, bounces, exit pages and the purchase funnel.

Attribution you can compare

GA4First click, linear, time decay and position-based were removed in 2023.

SiftraqSix models side by side, worked out from each visitor's full path to the purchase.

Numbers without sampling

GA4Large explorations are sampled and estimated.

SiftraqEvery figure is counted from the full, unsampled export.

History that stays

GA4Explorations keep event data for 2 to 14 months.

SiftraqReads your BigQuery export, which keeps your history for as long as you keep it.

Today's numbers, today

GA4Standard reports can take 24 to 48 hours to settle.

SiftraqA realtime view from GA4's streaming export, checked every 30 seconds.

A check against your real sales

GA4No way to see the purchases it missed.

SiftraqFor Shopify stores, GA4's purchases are set beside the store's real orders, day by day, and the gap is shown.

The reports

Reports a business owner can read.

Organised around the questions you actually ask (where sales came from, where visitors leave, what changed), not around GA4's menus.

Visitor timelines

Open any visitor and read their visits in order, from the first page to the purchase.

9 days beforePaid socialLanding page
6 days beforeOrganic searchProduct page
The day beforeEmailAdded to cart
Same dayDirectPurchase, $186.00

Sessions and the funnel, rebuilt

Sessions, bounce rate, exit pages and each step to the purchase, counted from the raw export.

Product view

2,452

Add to cart

515

Checkout

247

Purchase

153

Tracking check

How many of your store's real orders GA4 actually recorded, and how much revenue it missed.

Orders in your store412

Purchases GA4 recorded329

Missed by GA483 orders

Sample data. Also: realtime, ecommerce, audience by country, device and language, and answers from Claude or ChatGPT through Siftraq's AI connection.

The one idea behind it

Same orders. Same revenue. The only thing a model changes is who gets the credit.

How it works

Three steps. Nothing to install on your site.

If your GA4 property already exports to BigQuery, you can open your first report in a few minutes. If it doesn't, Siftraq can set up the export for you.

Connect

Sign in with the Google account that can see your GA4 property. Siftraq lists your properties and finds the ones that export to BigQuery.

Rebuild

Siftraq reads the raw events in your BigQuery and puts them back together: sessions, traffic sources, and the visits behind each purchase.

Read

Open the reports. Switch attribution models, follow a visitor, and see the funnel, all without writing a query.

From one raw event to a session you can readIllustration

-- one row of the GA4 export, of thousands
event_name: "page_view"
event_timestamp: 1760598123456789
event_params: [
  { key: "ga_session_id",
    value: { int_value: 1760598101 } },
  { key: "page_location",
    value: { string_value: "…/kits" } },
  …
]

Source: Organic search
Landing page: /kits
Pages viewed: 4
Time on site: 3 min 12 s
Bounced: No
Exit page: /checkout

A layer, not a replacement

Keep everything you've already set up.

Siftraq sits on top of the GA4 you already run. Nothing moves, and nothing gets locked into Siftraq.

Your tag stays

No new script on your site and no change to your GA4 setup. Siftraq works from what your property already sends.

Your data stays yours

The export stays in your own Google Cloud project. Siftraq queries it there and never copies it out.

Google's prices, not a premium

Queries run in your project at Google's own rates. Every query has a size ceiling, so a report can't run up a bill.

Leave whenever you like

Disconnect in one click. Your GA4 property and your BigQuery history are exactly where they were.

More about the GA4 Edition

Your data

What Siftraq asks Google for, and why.

Siftraq asks for one permission at a time, only when a step needs it. What it receives is used only to show your own reports to your own team. It is never sold, never used for advertising and never used to train AI models.

Your name and email
To sign you in. Signing in gives Siftraq no access to your Google Analytics, Gmail, Drive or anything else.
At sign-in
View Google Analytics
To list the GA4 properties you can see, so you can choose one, and to read its daily purchase totals.
When you connect GA4
BigQuery
To run read-only queries on your GA4 export, inside your own Google Cloud project. Nothing is copied, changed or deleted.
When you add reports
Edit Google Analytics
Only if you ask Siftraq to create your BigQuery export. It's used once for that and not kept.
Only if you ask

Siftraq's use of information received from Google APIs adheres to the Google API Services User Data Policy, including its Limited Use requirements. Details are in the privacy policy.

Coming next

Next: Siftraq runs your server-side tracking too.

The reports work from what GA4 already collects. Next, Siftraq takes over the collection itself, and sends what it sees on to GA4, Google Ads and Meta.

Server-side tracking, run for you
Siftraq sets up your server-side tagging and keeps it running, in your own Google Cloud project at Google's own rates. There's no separate tag-hosting service to sign up for or pay, and no cloud engineering on your side. Collection moves to your own domain, where ad blockers and browser limits lose far less.
Conversions to Google Ads and Meta
From the same server, purchases and leads go to Google Ads and to Meta's Conversions API, so their bidding learns from the conversions the browser missed.
Purchases sent to GA4 from the server
Orders whose thank-you page never loaded, sent to GA4 from your store's records and checked so none is counted twice.
Consent Mode checks
A plain-language check that your consent banner and tags fire in the right order.
Event templates for every kind of business
Ready-made tracking for lead forms, bookings and sign-ups, not just online shops.

Not on GA4, or rather not run any of it yourself?

The Hosted Edition is Siftraq for Shopify stores that want it all run for them: our own pixel, hosted by us, with order history brought in for you and ad spend beside every sale.

Hosted Edition

Early access

See it on your own numbers.

Siftraq is opening to a small group of businesses and agencies first. Leave your email and we'll write when there's a place for you, with a short call to set it up together if you'd like one.